Univision Radio Activates TagStation On 46 Stations
October 29, 2015 at 6:01 AM (PT)
UNIVISION RADIO has enabled its 46 FM radio stations with TAGSTATION to deliver visual, interactive content to NEXTRADIO. TAGSTATION is the cloud-based service that is the programming and sales content engine behind NEXTRADIO. It allows radio stations to synchronize their radio broadcasts with album artwork, images, text and interactive touch points for visual display in NEXTRADIO.
“We are so pleased to have UNIVISION join the NEXTRADIO platform. UNIVISION signing on is a very important group for the platform. They represent a key target demographic with 93% of Hispanics listening to radio each week. Welcome aboard UNIVISION -- we appreciate your support of NEXTRADIO as an industry solution,” said NEXTRADIO Pres. PAUL BRENNER.
“We are pleased to join the NEXTRADIO platform,” said UNIVISION LOCAL MEDIA EVP LEE DAVIS. “We are focused on creating new ways to enrich the listening experience for our audience and advertising partners and we know that increased interaction with their favorite UNIVISION RADIO personalities will create a stronger listener connection.”