Warner Music Latin America Partners With Romanian Roton Music Label
October 30, 2015 at 12:27 PM (PT)
ROTON MUSIC — one of ROMANIA’s top independent record labels — will form a strategic partnership with WMG's WARNER MUSIC LATIN AMERICA, through which the latter will license and promote ROTON’s music throughout LATIN AMERICAN territories. The deal expands on WMG’s 2011 agreement with the label, through which ROTON represents WARNER’s repertoire in its home country.
ROTON MUSIC Managing Dir. DAN MUARU commented: “We’re grateful for WARNER MUSIC’s continued trust in and appreciation for ROTON’s artists. As demonstrated over the past four years, our teams have accomplished great things together. We’re excited and confident that music lovers throughout LATIN AMERICA will enjoy exploring the ROMANIAN sound."
“Many of ROTON’s artists are well-positioned to find success in the LATIN AMERICAN market,” added WARNER MUSIC LATIN AMERICA Pres. INIGO ZABALA. “In fact, we’ve already seen the band FLY PROJECT and INNA do incredibly well in the region. We’re thrilled to have the opportunity to contribute to ROTON’s continued globalization.”
ROTON MUSIC is one of the first record labels founded in ROMANIA, following the fall of the communist regime. The artists represented by the label are some of the most successful in the region, while some have broken through internationally, topping radio and sales charts, winning awards and performing sold-out gigs around the world.