Bob Pittman 'We Shouldn't Get Carried Away' With Streaming
November 10, 2015 at 7:36 AM (PT)
iHEARTMEDIA Chairman/CEO BOB PITTMAN sat down with "BLOOMBERG GO," and made the case that streaming media often gets more positive coverage than it deserves.
He shared that a recent study showed that just 3% of in-car listening is to streaming services. "So we shouldn't get carried away. When you look at radio, radio is still about 90% of that listening and 10% is digital listening, including iHEARTRADIO," noted PITTMAN.
Check out the interview below.