CRS And Edison Team Up For 'What Makes Country Radio Matter' Research Project
November 10, 2015 at 10:23 AM (PT)
COUNTRY RADIO SEMINAR (CRS) will once again provide attendees with access to extensive and actionable market research, when EDISON RESEARCH presents “What Content Makes Country Radio Matter" during CRS 2016, set for MONDAY, FEBRUARY 8th, 2016 through WEDNESDAY, FEBRUARY 10th.
The findings will be revealed during a TUESDAY, FEBRUARY 9th at 10a (CT) session with EDISON’s LARRY ROSIN and MEGAN LAZOVICK addressing questions such as: How can Country radio distinguish itself by being relevant? What do radio listeners want to hear when your talent cracks the mic? Is it live? Is it local? Is it community service? Is it continuous music? When listeners choose between all of the delivery systems available today, including broadcast radio, streaming services, subscription models, and all the other technologies available: what motivates the decision? Is Country radio their companion by choice, by curation, by convenience, or by default?
“At a time when there are more delivery systems available for content, this study truly breaks ground in determining the consumers’ primary content desires and especially why they choose radio for that specific content delivery daily across AMERICA,” said EDISON President LARRY ROSIN.
The new study is the latest in a series of acclaimed EDISON/CRS research presentations. EDISON surveyed more than 1,500 listeners about their content preferences and conducted dozens of one-on-one interviews in three different markets.
"From my perspective, this year's study will drill down on what matters between the songs; what content is most relevant to Country listeners. There will be many takeaways to help guide programmers and marketers,” said CRS Research Committee Chair JOEL RAAB. Register to attend CRS here.