iHeartRadio Family Targets Families With Kids 4-11
November 11, 2015 at 3:46 AM (PT)
iHEARTMEDIA has launched a new, stand-alone app designed specifically for families with kids ages four through 11. iHEARTRADIO FAMILY, a new streaming music and storytelling app launched in partnership with BUILD-A-BEAR WORKSHOP, will offer access to dozens of iHEARTRADIO Originals and Live Radio stations in one easy-to-use app and marks iHEARTRADIO’s first multi-app brand extension.
iHEARTRADIO FAMILY explains the service, "emerged from a collaborative 'Hackathon' event organized by the iHEARTRADIO team to develop innovative new digital products, during which they identified the demand for having an app available for families that featured iHEARTRADIO’s popular kids content and programming, all in one place for families to enjoy. Featuring a colorful custom-designed user interface just for kids, the app provides a simplified listening experience devoted specifically with families in mind."
“Ninety-three percent of Americans tune in to the radio each week and spend nearly three hours a day listening to their favorite music and stations,” said iHEARTRADIO Chief Product Officer CHRIS WILLIAMS. “We know music is already a big part of family life, so we’ve hand selected the music and stations we know kids will love and put it all in one app designed for kids -- the new iHEARTRADIO FAMILY App.”