Jacob's Media Honors 'Coca-Cola's First Taste Fridays' As Most Innovative
November 13, 2015 at 3:38 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen, "COCA-COLA’s First Taste FRIDAYS,” writing, "the advent of product placement in entertainment may be the ultimate intersection of art and commerce. Occasionally, it’s done exceedingly well like when E.T. put Reese’s Pieces on the map. Other times, such as the more than 30 products displayed in last SUMMER’s Jurassic World, it can be over-the-top and distracting to an audience. Finding the right balance of the two is the real challenge."
JACOBS continues, "iHEARTMEDIA’s CMO GAYLE TROBERMAN describes SOUNDBOARD as an 'in house audio-centric branded entertainment studio.' She says brands are being invited to collaborate with iHEARTMEDIA’s portfolio of resources to produce original long and short-form audio, video and experiential content to create, 'the next generation of storytelling.' The group recently launched their first original audio program, 'COCA-COLA’s First Taste FRIDAYS,' a weekly podcast hosted by DJ MAXWELL. In each episode, MAXWELL talks with teenagers about new music they’re listening to. Special guests stop in to talk about their new projects while everyone enjoys an ice cold COKE."
Read the full blog post here.