MRC Sets Guidelines For Social Media Measurement
November 18, 2015 at 3:39 AM (PT)
The MEDIA RATING COUNCIL has issued “Social Media Measurement Guidelines,” designed to present, "a guideline for the measurement of certain types of social media activity conducted by consumers who use media."
The MRC writes that, “all measurers seeking MRC accreditation for any social media measurement processes will be assessed against” the new guidelines set in the release.
The goal of the guidelines document, notes the MRC, is that it, "establishes a detailed set of methods, definitions and common practices for entities that measure social media activity. Guidelines are intended to establish and document good practices of measurement; improve practices and disclosures used by practitioners; and also provide education to users of social media data from all segments of the Industry. This document also establishes a recommendation and a benchmark for audit processes whereby the practices and disclosures of social media measurement organizations can be validated by third parties."
Read the guideline document here.