SiriusXM And YouTube Partner For Launch Of 'YouTube Country Spotlight'
November 19, 2015 at 1:43 PM (PT)
SIRIUSXM and YOUTUBE have launched a weekly radio feature highlighting a trending Country song based upon YOUTUBE viewership data. The "YOUTUBE COUNTRY SPOTLIGHT" will air on SIRIUSXM's "THE HIGHWAY" channel as part of its weekly "ON THE HORIZON" show beginning SATURDAY, NOVEMBER 21st. KANE BROWN's "Used To Love You Sober" will be the first "YOUTUBE COUNTRY SPOTLIGHT" song.
"Collaborating with YOUTUBE to offer SIRIUSXM listeners a Country music features based on YOUTUBE data is a logical next step that builds on the great response to 'THE YOUTUBE 15' show on our SIRIUSXM "HITS 1" channel, and the 'YOUTUBE EDM 15' show on our BPM Dance music channel," said SIRIUSXM President/Chief Content Officer SCOTT GREENSTEIN. "We are thrilled to team up once again with YOUTUBE to launch this all new feature that highlights an emerging Country song each week from the world's largest video platform."