Nielsen, Sun Broadcast Group Sign Multi-Year Pact For Radar Network Ratings
November 30, 2015 at 12:50 PM (PT)
NIELSEN and SUN BROADCAST GROUP have signed a multi-year licensing agreement for the former's RADAR (RADIO'S ALL DIMENSION AUDIENCE RESEARCH) Network Ratings. With the addition of SBG, NIELSEN now measures seven network organizations representing over 40 sales radio networks.
RADAR-reported radio networks provide NIELSEN with commercial clearance records from thousands of affiliated radio stations which are merged with listening information from PPM panelists and Diary respondents. This added accountability allows RADAR to provide the best available forecast of a network’s audience delivery.
SUN BROADCAST GROUP’s SUN SELECT NETWORK will be reported in RADAR effective with a special tabulation in DECEMBER, 2015, and then be included in the full ratings software suite with the RADAR 128 release in MARCH 2016.
Commented SUN BROADCAST GROUP CEO JASON BAILEY: “Since we opened our doors in 2008, we have taken our delivery and accountability very seriously. Our entry into RADAR is just the next step in our commitment to the hard-working men and women who support this great industry in hopes of making their jobs just a little bit easier.”
Added NIELSEN EVP/Managing Director Local Media MATT O'GRADY: “We are pleased to welcome the SUN SELECT NETWORK into our RADAR service. The network radio industry has made great strides to become more accountable to its advertisers, and NIELSEN RADAR is a proven solution for those marketers looking to committing ad dollars to this unique and very attractive network radio medium.”