Radio.com Launches New 'Lean-Back' Video Experience 'Looped'
December 2, 2015 at 8:36 AM (PT)
CBS RADIO and CBS LOCAL DIGITAL MEDIA have launched LOOPED, a new video experience for RADIO.COM, CBS RADIO’s online and mobile destination. At launch, LOOPED will offer three live streaming channels dedicated to playing music videos from Pop, Urban and Country.
LOOPED is designed as a “lean-back” viewing experience, playing a constant feed of the best music videos and content related to the channel’s genre. Powered by VADIO’s online music video platform, each LOOPED channel will feature music videos and original content from CBS RADIO stations and RADIO.COM -- including related news and artist interviews.
“Music continues to be the most popular of all online videos, garnering billions of monthly impressions worldwide,” said CBS LOCAL DIGITAL MEDIA Pres. EZRA KUCHARZ. “This naturally engaging form of entertainment is a proven way to reach consumers and deliver effective advertising messages. Each year, we have expanded the amount of original video we create which will serve as a perfect complement to the music videos consumers are already enjoying.”