Jacobs Media Honors Doug Eichten As 'Most Innovative'
December 4, 2015 at 4:30 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen DOUG EICHTEN, writing, "In JULY 2017, DOUG EICHTEN will retire from his position as President of GREATER PUBLIC after 20 years. If you’re in commercial radio, you’ve probably never heard of DOUG or GREATER PUBLIC. If you’re in public radio, DOUG is a fixture -- someone who has been involved in the growth of the industry since nearly its inception."
"When DOUG joined GREATER PUBLIC (it was then called DEVELOPMENT EXCHANGE, INC.), there was barely a company," continues JACOBS. "It was a concept designed to help public radio stations identify and execute revenue-generating strategies. He literally built the company from nothing, and today, GREATER PUBLIC’s annual conference -- the PMDMC (PUBLIC MEDIA DEVELOPMENT AND MARKETING CONFERENCE) -- is the largest gathering in public radio, bringing together 1,100 development specialists and managers from across the country. The combination of DOUG’s Midwestern work ethic and his strong reliance on innovation and guile makes him deserving of recognition as 'Radio’s Most Innovative'.”
Read the full blog post here.