StreamGuys SGplayer Integrated With Nielsen Measurement
December 8, 2015 at 6:55 AM (PT)
STREAMGUYS' HTML5 SGplayer multimedia player has been integrated with NIELSEN's online audience measurement, earning certification as a "NIELSEN SDK-enabled player" for radio broadcasters.
"NIELSEN's integration with SGplayer and other innovative broadcast technologies delivers the authenticity in digital media reporting that has long been a challenge for broadcasters," said STREAMGUYS EVP JASON OSBURN. "As delivered through the trusted voice of NIELSEN, advertisers are assured a thorough measurement platform that delivers reliable demographics."