Bell Media Subscribes To Ipsos Canada's TouchPoints Study
December 14, 2015 at 10:26 AM (PT)
BELL MEDIA has subscribed to IPSOS CANADA's TouchPoints cross-platform media consumption study.
"TouchPoints CANADA will bring us one step closer to really understanding a consumer's journey from brand awareness to consumption," said BELL MEDIA VP, Strategic Sales MARK FINNEY. "We are excited to access the TouchPoints data. More than any other media company, we have the widest range of leading properties that reach every target audience across multiple platforms.... Having a better insight to our audiences' usage across platforms will allow us to make better media recommendations and will help our clients plan better, more efficient campaigns with BELL MEDIA."