Mediaocean Offers Local Market Agency Access To iHeartMedia Digital Audio
December 16, 2015 at 10:13 AM (PT)
MEDIAOCEAN has partnered on the integration of iHEARTMEDIA within its SPECTRA platform, enabling agencies to manage, research and buy local digital audio inventory.
Users can compare iHEARTMEDIA's audience data side-by-side with other digital audio platforms to better plan campaigns and engage the right audiences at the local level. Offering local digital audio inventory in addition to iHEARTMEDIA's broadcast radio inventory gives agencies and advertisers a comprehensive representation of the entire audio landscape.
MEDIAOCEAN VP/Product & Partner Solutions CORDIE DePASCALE commented, "Partnering with iHEARTMEDIA offers our buyers access to the largest reach of any radio or television outlet in AMERICA. By 2018, it's predicted that digital audio listeners will grow to 183 million, proving that 'radio' is still a critical channel for advertising. With our roster of strategic digital audio partners, agencies now have access to over 80% of the entire US streaming audio market in our system."
iHEARTMEDIA Pres./Research & Insights RADHA SUBRAMANYAM added, "Our goal is to showcase our scale across both our broadcast and digital platforms on the national and local levels, giving agencies insight into our audiences and the massive reach of our assets. We're pleased to be working with MEDIAOCEAN to enable easy access to our local inventory across all holding companies and advertisers."