Kantar Media Finds Radio Ad Spending Up Despite An Overall 4% Dip In Q3
December 17, 2015 at 4:00 AM (PT)
A new report from KANTAR MEDIA says U.S. ad spending was down nearly 4% in Q3 with outdoor, Spanish-language TV, radio and paid search showing growth -- to $36 billion.
MEDIAPOST reports, "Radio spending was up 5.1%, with local radio nearly 13% higher, coming from higher spending of auto dealers, restaurants and telecommunications companies."
It wasn't all positive news however, as the report notes, "the quarter witnessed a 3.7% fall, with 16 of 22 different media types declining. The nine-month period -- JANUARY through SEPTEMBER -- was down 4% versus the same time period a year ago."
The results “may be a reflection of audiences moving to mobile platforms,” said KANTAR MEDIA.