Kygo Fastest Ever To One Billion Streams On Spotify
December 18, 2015 at 4:49 AM (PT)
KYGO has become the fastest to reach one billion streams on SPOTIFY after being named the streaming service's BREAKOUT ARTIST of 2015, becoming the first SPOTLIGHT artist to reach that coveted milestone, achieving that feat in just 12 months.
SPOTIFY chose to make KYGO a SPOTLIGHT artist based on a combination of both early streaming data and also based on the enthusiasm of its label relations team. He was first identified as an artist that SPOTIFY wanted to support following his popularity in his native NORWAY, which quickly set a number of streaming records.
SPOTIFY’s first step was to push "Firestone" in EUROPE. The track took off, and -- thanks to the great reaction from music fans -- a full global SPOTLIGHT campaign was launched. ULTRA/RCA/SONY chose SPOTIFY to launch KYGO for a number of reasons, including its global audience, a proven track record in EDM, and its appeal to a demographic of young, engaged music fans.
The year-long SPOTLIGHT campaign has helped launch five singles, including "Firestone," which has 336 million streams, and "Stole The Show" with 305 million streams. KYGO has built up 50,000 followers to his"Daylist Playlist, and 127,000 followers to "Originals & Remixes."
KYGO is currently the 20th most-streamed artist on SPOTIFY, and has 14 million monthly listeners. Eight million of these KYGO listeners are classed as "fans," meaning that they've saved KYGO's music or played it repeatedly. That’s equal to 60% of all KYGO listeners, a far higher percentage compared with similar artists
Said KYGO, “Reaching this milestone in such a short period of time is really incredible and I’d like to say thank you to each and every person who streamed one of my songs this past year. I’m so happy people have enjoyed listening to my tracks and I can’t wait to share my album with you all early next year."
Added ULTRA MUSIC Pres./Founder and SONY MUSIC Pres./Electronic Music PATRICK MOXEY, "KYGO brings quality musicianship and songs as well as a magnificent feel for melody to Electronic music in an unparalleled way. As one of the most exciting new artists in the world, it comes as no surprise that KYGO is breaking records and barriers across the musical landscape."
RCA Chairman/CEO PETER EDGE said, “This is an incredible achievement for a truly special artist.KYGO is a global phenomenon and SPOTIFY has been a fantastic partner in allowing him to share his music with the world. We are excited for what 2016 will bring for KYGO both in the U.S. and worldwide as he hits the road and continues to share his unique sound and vision with his devoted fans.”
SONY MUSIC INTERNATIONAL Head Of Electronic Music Marketing TOBY ANDREWS commented, “To reach this milestone faster than any other act in the world really just goes to prove the immense popularity of KYGO and the support his fans have for him. We knew when we signed him that he had a fanatical following, and we were really able to harness that with the support of SPOTIFY as a global partner on the project. We’ve spent the past 18 months carefully developing KYGO as a worldwide brand and a forward-thinking artist and to cap off 2015 with this achievement sets a perfect stage for his debut album."