WIII (I-100)/Ithaca Promotes Kat Walters, Adds Bob & Tom For Mornings
January 4, 2016 at 7:24 AM (PT)
CAYUGA RADIO GROUP's Classic Rock WIII (I-100)/ITHACA, NY ups KAT WALTERS to Brand Manager. WALTERS will also pick up the key “at work” shift of 11a-5p weekdays.
“KAT has developed a great personal and professional understanding of the rock format,” said OM CHRIS ALLINGER. “She has excellent rapport with the listening audience. This move gives KAT the ability to program the music and imaging of I-100 with more listener feedback while directly connecting with our listeners at work. The morning commute times in our region are secondary to the time the rock listener is spending with the station at work. KAT essentially gets our audience through the day”.
“I am excited to take this station to the next level. Rock music continues to grow in popularity. The music I play isn’t just on the radio. It’s all over TV commercials, it’s on video game soundtracks, in NFL stadiums, and new generations of my audience are being exposed to these great rock bands through many different forms of media technology.” said WALTERS. “I know the rock format incredibly well. I talk to thousands of listeners each and every week, and rock music is an essential part of the fabric of their lives. My job is much more than just playing the music. It’s talking about it, educating our listeners on the stories ‘behind the music’ and reminding them each and every day that this material is and always will be timeless and relevant.”
Additionally, the BOB AND TOM SHOW hits the airwaves starting on JANUARY 11th for wakeups.
“We are really excited about these significant enhancements to our great radio station I-100,” said VP/GM CHET OSADCHEY.