KBIU/Lake Charles Flips To Rhythmic Top 40 'Hot 103.3'
January 6, 2016 at 3:01 AM (PT)
CUMULUS MEDIA AC KBIU/LAKE CHARLES flipped to Rhythmic Top 40 HOT 103.3, playing “The Hottest Music,” on NEW YEAR’S DAY.
“Our goal is to have a local connection with the community and give the listeners what they have been asking for by playing the hits from DRAKE, WEEKND, PITBULL and CHRIS BROWN," CUMULUS MEDIA VP/Programming VAL GARRIS said. "BRANDIN SHAW will lead the programming efforts in LAKE CHARLES, LA, working with Corporate PD DAVEY MORRIS and our amazing local staff.”
“We are so excited to kick off a great new year with the HOT 103.3 launch," CUMULUS/LAKE CHARLES VP/Market Manager ELIZABETH BLACKSTOCK said. "In just a short time, listeners and clients have responded to the station in a very big way. LAKE CHARLES was missing a Rhythmic Top 40 station and we are thrilled to bring this great energy and music to listeners and to deliver this 18-34 audience to our advertisers. CUMULUS/LAKE CHARLES has a strong six-station cluster and this was a natural fit for the community and the perfect complement to our station group.”