Sony Music, Verizon Partner For Content On G90 Platform
January 7, 2016 at 3:01 AM (PT)
SONY MUSIC and VERIZON have entered into a multi-year agreement to distribute a slate of original video content programming from SONY MUSIC through the GO90 mobile platform. As part of the new partnership, a number of new original series from SONY MUSIC, as well as special live music events and performances will air on GO90, a mobile video service and social entertainment platform.
Initial shows in development for launch in 2016 include:
- "Crashed" – a hidden camera comedy show created in partnership with JOEL MCHALE's FREE PERIOD PRODUCTIONS where unsuspecting fans, to their surprise and delight, are "crashed" by their favorite celebrities in music, sports and comedy.
- "Car Star" – a competition series focused on singing in the car that includes videos in which amateurs go head to head to win the coveted title of "car star."
- A Live Festival – a multi-night musical concert series showcasing SONY MUSIC artists shot live and featuring a mix of performances and artist interview segments.
"The intent of this partnership is to highlight cutting edge, emerging artists and rising stars," VERIZON SVP/Consumer Product and Marketing BRIAN ANGIOLET said. "With strong positioning in sports and original content, the music community is another key audience we are aggressively going after."
"We are delighted to be partnering with VERIZON to develop music-based original video content for the GO90 platform," SONY MUSIC ENTERTAINMENT Head of Original Content LEE STIMMEL said. "Consumers are increasingly turning to mobile devices to watch web series and shows, and we are excited to offer them a diverse lineup of fun and highly engaging programs that provide an all new way to connect with their favorite music and celebrities."