The iHeartRadio Jingle Ball Tour Celebrates With Billions Of Social Media Impressions
January 7, 2016 at 6:44 AM (PT)
iHEARTMEDIA has shared the latest social media engagement data from its annual iHEARTRADIO JINGLE BALL 2015 TOUR, which took place in 11 cities across the U.S. between DECEMBER 1st and 19th. The tour garnered almost 11 billion social media impressions. In fact, the 2015 iHEARTRADIO JINGLE BALL TOUR increased 67% over last year, putting the record-breaking tour ahead of both the SUPER BOWL halftime show and THE ACADEMY AWARDS, and neck-and-neck with THE GRAMMY AWARDS.
Each stop of the 2015 iHEARTRADIO JINGLE BALL TOUR -- which included DALLAS; SAN FRANCISCO/OAKLAND; LOS ANGELES; MINNEAPOLIS; PHILADELPHIA; BOSTON; NEW YORK; WASHINGTON, D.C.; CHICAGO; MIAMI/FT. LAUDERDALE; and TAMPA -- continued to build buzz, with WHTZ (Z100)'s Jingle Ball in NEW YORK taking the crown for the most social interactions garnering more than 3.5 billion social media impressions.
Overall, the social traction skewed mostly female (71%) as well as younger, with Generation Z and Millennials driving the bulk of the action as 85% of those taking to TWITTER, FACEBOOK and most were under the age of 34.
Other noteworthy statistics include:
- Pop ruled iHEARTRADIO's Jingle Ball Tour social shares; the Top 5 artists of the tour were ONE DIRECTION, SELENA GOMEZ, 5 SECONDS OF SUMMER, DEMI LOVATO and THE WEEKND.
- Many social media users chose to share their favorite hashtags while watching the show. On the night of Z100's Jingle Ball in NEW YORK, #iheartradiojingleball trended worldwide, nationally and locally in over 30 cities in the U.S. including NEW YORK, MIAMI, LOS ANGELES, PHILADELPHIA, SAN FRANCISCO, CLEVELAND, COLUMBUS and TAMPA. Other trending topics included #z100jingleball, #Y100jingleball, #kiss108jingleball and SIXTH HARMONY.