Cumulus/Westwood One CMO Pierre Bouvard Touts Value Of Live Events For Brands, Advertisers
January 7, 2016 at 1:27 PM (PT)
CUMULUS/WESTWOOD ONE Chief Marketing Officer PIERRE BOUVARD's latest blog shows how brands are increasingly "embracing the value of live events," which you can read in full here.
His figures show that event sponsorship is projected to rise in 2016 to $35.9 billion, a rise of 7.4% over 2015.
He writes how brands and advertisers can connect to consumers even after the events through social media and engagement.
"Brands are embracing the power of live events to reach passionate fans," he concludes.