KTFM/San Antonio Becomes 'Energy 94.1'
January 7, 2016 at 4:31 PM (PT)
ALPHA MEDIA Top 40 KTFM/SAN ANTONIO has rebranded itself as ENERGY 94.1. The station had been stunting all day as 94.1 EL TACO. ENERGY will retain its on-air lineup of BLONDIE and NUGGET in the Morning, DJ GROOVES in middays, TONY CORTEZ in afternoons, and AUGGIE 5000 in the evenings.
“We are ecstatic to start the year with a new chapter of the KTFM frequency and refresh this brand’s identity in the form of ENERGY 94.1,” ALPHA MEDIA SVP Market Manager LANCE HAWKINS said.
“By launching ENERGY 94.1 we believe we can generate enough noise to differentiate ourselves in a crowded SAN ANTONIO top 40 marketplace," ENERGY 94.1 PD PAT CERULLO said. "The birth of this new brand will also reinforce ALPHA MEDIA’s commitment to live and local radio. SAN ANTONIO is a unique market, and this presented us with the perfect opportunity to custom design a radio station that truly sounds like the community it serves.”
Here's a visual taste: