Jacobs Media Honors KISW/Seattle's 'Live Day' As 'Most Innovative'
January 8, 2016 at 4:01 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen KISW's "Live Day," writing,"What do you do next when you’ve been the top-rated Rock station in SEATTLE for years, based largely on creativity, talent, and out-of-the-box thinking? Simple -- you innovate. And late last year, ENTERCOM’s KISW did just that, harping back to the days when radio stations had huge performance studios to accommodate live actors, booth announcers, entire orchestras, even sound effects teams (known as Foley artists). A radio show was just that -- a real live show."
JACONS continues, "For one day last month, the pendulum swung back the other way, and radio was once again 100% really and truly live -- no tape, no digital production, no recordings. KISW’s 'Live Day' featured live performers -- musicians, announcers and, yes, even Foley artists. 'Live Day' took place on KISW during the station’s personality-driven morning and afternoon teams executing every element of their shows completely live. It was the ultimate high wire-no net experiment, and a true innovation."
Read the full blog post here.