WWPW (Power 96.1)/Atlanta now Powerball 96.1
January 8, 2016 at 1:56 PM (PT)
iHEARTMEDIA Top 40/Mainstream WWPW (POWER 96.1)/ATLANTA has rebranded itself as POWERBALL 96.1, in honor of the record breaking $800 million plus lottery jackpot.
Listeners (of age) will be treated to POWERBALL ticket giveaways every 15 minutes, as well as the opportunity to call in to POWERBALL 96.1 to share their tips and superstitions for playing to win, what they would do with the jackpot winnings.
PD DAN HUNT commented, "Taking advantage of this huge pop-culture moment is how we further connect our radio station to what is going on in the world. Now our listeners can interact with us surrounding this record-breaking jackpot and perhaps get a chance to change their lives by winning free tickets."