Core Communicators & Prism Broadcasting Team Up For Old School 87.7/Atlanta
January 11, 2016 at 9:59 AM (PT)
CORE COMMUNICATORS BROADCASTING/ATLANTA and PRISM BROADCASTING have teamed up for WTBS-LP (OLD SCHOOL 87.7)/ATLANTA. Effective immediately STEVE HEGWOOD will begin programming and managing the station.
The station will feature “Classic R&B” from the '70s, '80s and '90s. Core artists will include: THE GAP BAND, PRINCE, ANITA BAKER, CAMEO, MICHAEL JACKSON, FRANKIE BEVERLY & MAZE, S.O.S BAND, BOBBY BROWN, KEITH SWEAT, and more.
This is all being made possible through a multi-year agreement between HEGWOOD’s CORE COMMUNICATORS company and PRISM BROADCASTING. Pres./CEO STEVE HEGWOOD said, “This great music will never die. We are honored to deliver another product to the community which will be very beneficial to our advertisers and shareholders.”
The same format was previously heard on HEGWOOD’s WZTA-A (99.3/1010)/ATLANTA prior to placing Classic Hip-Hop and R&B on the signal. (NET NEWS 9/8/2014)
This relaunch of OLD SCHOOL makes up for the loss of 99.3 W257DF DALLAS, GA translator last JULY. That situation was due to interference with WCON (99.3)/CORNELIA, GA.