KYSR (ALT 98.7 FM)/L.A. Announces 3-Year Contract Extension With The Woody Show
January 11, 2016 at 4:08 PM (PT)
iHEARTMEDIA Alternative KYSR (ALT 98.7 FM)/LOS ANGELES announces a new three-year contract extension with “THE WOODY SHOW,” keeping WOODY, RAVEY, MENACE, and GREG GORY in morning drive through DECEMBER 2018.
THE WOODY SHOW, anchored by 20-year radio veteran, JEFF “WOODY” FIFE, came to ALT 98.7 in APRIL 2014 from ST. LOUIS, where they had held the #1 position in key demos during their tenure in the market.
“As a longtime fan of THE WOODY SHOW, we brought them to ALT with one goal in mind – to win," said MIKE KAPLAN, PD of ALT 98.7 FM. “And now they’re the #1 Alternative Rock Morning show for adults 18-34. I’m not surprised that they’ve built such a passionate and loyal fan base in here in LOS ANGELES. They’re champions of the regular guy, and so completely relatable and authentic, you can’t help but be drawn into the discussion every morning. I can’t wait to see what they will do over the next three years!”
“Since brining THE WOODY SHOW to ALT, I am so impressed by the impact the show has had in a relatively short period of time,” said ANDREW JEFFRIES, SVP/Programming for iHEARTMEDIA LOS ANGELES. "They have become a significant part of this market in such a real and genuine way. The listeners embrace the personalities’ unique honesty and appreciation of their own odd-ball quirks as regular people. There’s no fluff and no hype. Just awesome conversation about everyday things that make the audience absolutely love this team. We are thrilled they have extended their deal with us.”
WOODY added, "It really felt like the L.A. market was ready for something new, and my team and I have been blown away with how quickly the show has been embraced. There's no better platform for us than iHEARTMEDIA, as we continue to impose our will on LOS ANGELES ... and beyond."