This Week's Merge: Your Social Assets Should Be The Cure For Boredom
January 13, 2016 at 5:45 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "We're operating in a time where living on our mobile devices has left us addicted to distraction. You see people on their smartphones in public all the time; for no particular reason, just something to do.
"In fact we're spending more time with mobile devices today than we are watching TV.
"Your station's social assets need to be the cure for boredom. And it starts with working on your reputation; how you make people feel is what they remember most."
MERGE is designed and written to help assist the radio and record industry in the social and digital space.