Universal Music Group Inks Agreement With SoundCloud
January 13, 2016 at 6:24 AM (PT)
UNIVERSAL MUSIC GROUP and SOUNDCLOUD have inked a deal that the companies say will create "a host of new creative, commercial and promotional opportunities for UMG’s artists." The deal covers artists and writers signed to both UMG's labels and UNIVERSAL MUSIC PUBLISHING GROUP and is tied to SOUNDCLOUD's introduction of advertising and subscription services later this year. UMG will gain access to SOUNDCLOUD's promotional tools, analysis and data.
“At UMG, we have long-embraced empowering entrepreneurs and innovative services such as SOUNDCLOUD,” said UMG Chairman/CEO LUCIAN GRANGE. “With this partnership, we’re ensuring recording artists, songwriters and labels benefit, both creatively and commercially, from the exciting new forms of music community engagement on SOUNDCLOUD. We look forward to working with SOUNDCLOUD and supporting the company’s evolution into a successful commercial service.”
“With this partnership with UMG we will further strengthen and grow the unique community we’ve built over the past seven years, where multiple forms of expression can live and where artists at every stage of their careers come to create and share their work,” said SOUNDCLOUD Founder/CEO ALEXANDER LJUNG. “Bringing together the world’s largest audio platform and the world’s largest music company means we are able to further expand SOUNDCLOUD’s role as a critical platform for creators and open up its benefits to UMG’s extensive roster of artists.
“With the majority of the music industry partnering with us, and adding to the more than 100 million tracks already available to discover on the platform, we are able to offer a service to both creators and listeners that is unrivaled in the music streaming space today.”