JacoBlog: Much Ado About Apple CarPlay And Android Auto
January 14, 2016 at 7:24 AM (PT)
In the latest post on JACOBLOG, JACOBS MEDIA Pres. FRED JACOBS writes, "It is fascinating for us to watch the recent flurry of radio trade press revolving around the very real and truly existential threat posed by the world’s two biggest tech companies, APPLE and GOOGLE, to both the automotive and radio industries. DASH attendees have been buzzing about this for the past two conferences, as details about these platforms have come to the surface. The conditions that motivated both of these tech mega-companies to develop automotive ecosystems are very clear to those of us who follow this space closely."
JABOBS continues, "The car companies all ran at breakneck speed to develop their own proprietary dashboard platforms. Sadly, many of them struggled with the UX -- or user experience -- as many consumers were perplexed about how to perform simple tasks, like pairing their phones, using voice commands, and even tuning in their favorite radio stations. We’ve seen this loud and clear in J.D. POWER ratings, including a presentation at DASH of new research by that company suggesting that many consumers don’t even use digital dashboard features. The lack of standardization and mediocre customer reviews were all APPLE and GOOGLE needed to see. More so than the automakers, they understand consumer electronics and technology. And in short order, they developed platforms that mirror people’s favorite devices -- their smartphones -- in the dashboard."
Read the full post here.