David Bowie Makes Vevo History With 51 Million Views In One Day
January 14, 2016 at 11:09 AM (PT)
The death of DAVID BOWIE has made waves across the world of popular culture and music, and VEVO is no exception.
DAVID BOWIE's remarkable catalog drew 51 million views on MONDAY (JANUARY 11th), the most views for any single artist in one day in VEVO's history. The previous record holder for same day views was ADELE, whose catalog garnered 36M views when “Hello” premiered on OCTOBER 23rd last year.
VEVO has over 60 videos spanning multiple decades of DAVID BOWIE’s career from “Space Oddity” and “The Jean Genie,” to his most recent releases “Lazarus” and “Blackstar.” BOWIE’s catalog saw a 5198% increase in views on JANUARY 11th over the average of the prior seven days, with “Lazarus” being the most-watched video with 11.1 million views.
Fans can visit the VEVO blog for a special BOWIE tribute written by UK music journalist PETE PAPHIDES.