Japanese Management Powerhouse Amuse Partners With L.A.-Based 4 Sound To Break Artists In U.S., Asia
January 14, 2016 at 1:09 PM (PT)
One of JAPAN's major entertainment companies, AMUSE, INC., with interests in artist management, marketing, promotion, event planning and TV, film and music production, is partnering with L.A.-based 4 SOUND, founded by industry veteran JONNIE FORSTER, to form AMUSE GROUP USA.
FORSTER's 4 SOUND, launched in 2010, provides artist management, development, and production services in the U.S. with increased focus on artist integration and branding in the ASIAN market.
AMUSE President TATSURO HATANAKA commented, "We are very fortunate to have met someone like JONNIE, who is equipped with A&R talent, and develops artists with sincerity and passion. With his assistance, we look forward to learning about the U.S. market in greater detail."
FORSTER said he is "extremely fascinated by AMUSE’s diversified business model" and "partnering with AMUSE, the artists we put through our venture will have ample resources for domestic A&R, marketing, and promotion as well as one of the most revered teams in ASIA guiding their careers abroad.”
The first of a slate of AMUSE GROUP USA's releases will be U.S. pop band AFTER ROMEO, who recently performed in TOKYO before AMUSE executives, who immediately wanted to be involved in introducing and integrating the band into ASIAN territories.
The new joint venture will provide 4 SOUND with additional financial and social capital resources to support A&R, marketing and promotions in the U.S. and simultaneously executing all marketing and promotional strategies in ASIA.
AFTER ROMEO's DREW RYAN SCOTT, an expert songwriter in the JPOP and KPOP genres, added: “ASIA has always been great to me and AFTER ROMEO. Now, with AMUSE coming in, we immediately felt their passion for AFTER ROMEO's success. They’re definitely motivating us to write bigger songs, rehearse with more purpose, and be ready for what’s in store, as they help us make this huge next step in our careers."