Nielsen Revising Stamford-Norwalk, CT Fall/Spring '15 Ratings
January 15, 2016 at 12:23 PM (PT)
NIELSEN plans to release a revised FALL 2015/SPRING 2015 ratings for the STAMFORD-NORWALK market on WEDNESDAY, JANUARY 20th at approximately noon ET.
"We have determined that three Fall 2015 diaries returned from a Metro household reflect the listening of only one household member," the ratings service announced. "The two 'duplicate diaries will therefore be deleted from the in-tab sample for the revised report. Audience estimates for WSKQ, which received substantial listening in the diaries, will be affected as a result. Report users should note that we have no reason to believe the household was affiliated with any media entity.
"In addition, listening initially credited to WHTZ’s Internet stream should, in some instances, have been credited instead to WHTZ-FM. Audience estimates for WHTZ-FM will be affected to some extent in the revised report. Although WHTZ’s stream did not qualify to be reported in the Radio Market Report, audience estimates were reported in select NIELSEN services. Estimates for the stream in those services will be substantially affected.
"Audience estimates for other stations may be slightly affected as a result of sample balancing procedures that accompany deletion of any diary from the in-tab sample.
FALL 2015/SPRING 2015 report will be unavailable for access via NIELSEN AUDIO web applications from TUESDAY, JANUARY 19th at 2p ET until revised audience estimates are released on WEDNESDAY, JANUARY 20th.