Futuri Media Introduces New TopLine Research App For Broadcast Sales Teams
January 19, 2016 at 8:54 AM (PT)
Radio and TV station sales executives can now receive next-business-day service on unlimited customized sales research presentation via FUTURI’s new TOPLINE mobile app and desktop tool.
Using station licensed ratings tools such as NIELSEN ratings and SCARBOROUGH qualitative research, TOPLINE makes it seamless for broadcast sales talent and management to request real-time, relevant, and customized station-specific sales research emphasizing their station’s unique demographic and lifestyle strengths for nearly any advertiser client. Unlike existing sales collateral providers, the new service promises turnaround in one business day.
TOPLINE also integrates FUTURI’s TOPICPULSE technology, enabling sales professionals to stay current with real-time trending topics on dozens of advertiser account categories, such as healthcare and automotive for example. Sellers will always know what’s trending in each sales category. TopLine’s service also includes 24/7 access to a variety of sales training videos, ideal for new broadcast sales professionals entering the television and radio industries.
FUTURI MEDIA SVP/Sales TRACY GILLIAM said, “The day has now arrived when time-strapped sales managers and station sellers in any measured market can request customized research to position their station to meet the exacting needs of their advertiser. These unique tools place credible research in the hands of media pros at a touch of a button. Telling compelling station stories is critical. It’s a game-changer in closing the sale and converting dollars back to broadcasting.”
FUTURI MEDIA CEO DANIEL ANSTANDIG added, “We now we have the technology to quickly create powerful custom presentations that generate new business, increase revenue share and provide consistent messaging -- all directly to your smartphone and email. For sellers and sales leadership, TOPLINE is a secret weapon to help grow revenue, generate new incremental dollars in key advertiser categories, and justify the value of broadcasting as a viable, powerful solution for advertisers everywhere."