Matt Sawin Named SVP/Marketing & Commercial Development At Caroline
January 19, 2016 at 11:34 AM (PT)
MATT SAWIN has been promoted to SVP/Marketing & Commercial Development For CAROLINE, the Independent Services division of CAPITOL MUSIC GROUP. Reporting to GMs PERO GIRAMONTI and JACQUELINE SATURN, SAWIN will oversee the division's marketing and sales teams to create and execute long-term plans for music releases from its partner artists and labels.
SAWIN has been with CAROLINE since its inception as EMI's Label Services division in 2008, playing an instrumental role in crafting the division's business model that integrated a la carte label services with the foundation of independent distribution. Since its reinvention as CAROLINE in 2012, SAWIN has been integral to the division's four consecutive years of its best market share performance and numerous accomplishments, including the company's first-ever #1 albums (ALL TIME LOW and ALABAMA SHAKES) within three weeks of each other in 2015.
Additional successes have included BRANDI CARLILE achieving her highest chart position (#4) in her 10+ year career; an impactful developing artist campaign for GLASS ANIMALS; three consecutive Gold records for FIVE FINGER DEATH PUNCH (including a #1 debut on their latest) and driving the commercial marketing plan for rising star HALSEY.
According to GIRAMONTI and SATURN: "MATT has been our go-to person in the Commercial area since the relaunch of HARVEST, and he's never failed to impress us with his business acumen and keen marketing sense. He is a passionate music fan, as well, which is vital to maintaining the long-term commitment needed for artists to achieve success in the independent arena. We're thrilled to be promoting MATT and expanding his role at CAROLINE."
"I'm honored to be at CAROLINE and playing an expanded role in building and propelling a division that allows us to partner with new, developing and established artists in presenting their music to the world, while enabling them to tap into our ever-growing set of services and resources," SAWIN said. "I couldn't be more proud of how far we've come and tremendously excited about our future under JACQUELINE and PIERO's leadership."