Media Monitors: Presidential Candidates Harness The Power Of Radio
January 19, 2016 at 1:42 PM (PT)
MEDIA MONITORS has released select data from hotly contested primary election cities regarding radio spots aired in the first 15 days of 2016, including OMAHA, NE; DES MONIES, IA; the QUAD CITIES of IOWA/ILLINOIS, BOSTON, MA and PORTSMOUTH-DOVER, NH to show what's happening in IOWA and NEW HAMPSHIRE, the first two stops on the 2016 PRESIDENTIAL CAMPAIGN trail.
HILLARY CLINTON numbers from DES MOINES and the QUAD CITIES show a total of 482 spots run between JANUARY 1st and 15th. She ran no spots in OMAHA.
TED CRUZ's numbers from DES MOINES, the QUAD CITIES and OMAHA totaled 218 radio spots that were part of the CRUZ For President buy, however, his SUPER PAC – Keep The Promise ran a total of 26 spots in the three featured IOWA markets.
DONALD TRUMP totaled 187 radio spots in DES MOINES, the QUAD CITIES and OMAHA.
BERNIE SANDERS did not buy OMAHA, but ran 123 radio spots in DES MOINES and the QUAD CITIES.
MARCO RUBIO’s SUPER PAC – Conservative Solutions – also ran 74 radio spots in DES MOINES, OMAHA and the QUAD CITIES.
MIKE HUCKABEE's SUPER PAC – Pursuing America’s Greatness - aired 50 times in DES MOINES, the QUAD CITIES and OMAHA.
In NEW HAMPSHIRE, the advertising placement looked like this:
HILLARY CLINTON ran 1,110 spots in both BOSTON and PORTSMOUTH-DOVER, while BERNIE SANDERS was next with 899 spots in the two reference cities.
MARCO RUBIO's SUPER PAC is running an interesting strategy with 329 spots in PORTSMOUTH-DOVER with a highly critical message against CHRIS CHRISTIE, while another 29 spots talked about the merit of their candidate. That brings RUBIO’s SUPER PAC spots to 358 ads.
TED CRUZ trailed with 109 radio spots appearing in both markets. DONALD TRUMP played 76 times in the time frame in PORTSMOUTH-DOVER and 10 times in BOSTON for a total of 86 spots.
CHRIS CHRISTIE aired 24 spots in PORTSMOUTH-DOVER, while his SUPER PAC – American Leads – ran 21 spots in PORTSMOUTH-DOVER and BOSTON, while MIKE HUCKABEE did not run any spots in PORTSMOUTH-DOVER or BOSTON.
For the latest updates, turn to www.mediamonitors.com.