Jacobs Media Posts Part Two Of Honoring WNYC/New York As 'Most Innovative'
January 22, 2016 at 4:49 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've double-dipped, posting "Part 2" of their honoring WNYC/NEW YORK, writing, "Last week, Radio’s Most Innovative showcased WNYC Studios in part one of an interview with NEW YORK PUBLIC RADIO’s DEAN CAPPELLO. DEAN serves as WNYC’s Chief Content Officer, and is a major player in this exciting initiative. As he told us in last week’s installment, WNYC has 'doubled down' on podcasting. As he explained it, the mission is 'to build strong audio properties based on personalities for audiences that prefer on-demand listening'.”
But honoring WNYC has become a bigger story. JACOBS explains, "what started out as a story about WNYC Studios has turned into a primer on podcasting, why it matters to the radio industry, and the priorities that stations and companies should consider when launching their own initiatives. In part two, DEAN talks about the intricacies between content creation for broadcasting versus podcasting, as well as the key issues of monetization and funding. He also addresses the need for broadcasters to create dedicated programming for podcasts, rather than just repurposing shows and programs that have already aired."
Read the full blog post here.