Music Choice To Feature ‘The Classics’ For Black History Month
January 25, 2016 at 3:59 AM (PT)
MUSIC CHOICE will celebrate BLACK HISTORY MONTH with a month-long campaign entitled “THE NEW CLASSICS." It will feature the next generation of Hip-Hop and R&B superstars and the music that inspired them to greatness.
A top level folder entitled “THE NEW CLASSICS” will be available ON DEMAND starting MONDAY FEBRUARY 1st. The feature will also be available on the MUSIC CHOICE App and social media.
SVP/Programming DAMON WILLIAMS told ALL ACCESS, "THE NEW CLASSICS is about highlighting artist and songs we will be listening to 20 years from now. One of the best ways to engage our Millennial audience is to feature content that is part of their conversation now. It's a big part of our content strategy to create programming that highlights what's ahead, not just what's been in our rear-view mirror."