This Week's Merge: What Nielsen's 'Social Content Ratings' Means For Radio
January 27, 2016 at 4:00 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "NIELSEN's 'Twitter TV Ratings' was unveiled in 2013 as propriety, first-ever syndicated metrics focused on the amount of exchange that TV shows generate on TWITTER.
"You may have read last week that NIELSEN is expanding their current 'TWITTER TV Ratings' to include FACEBOOK and INSTAGRAM buzz, too.
"If you're being strategic in the social space, this type of rating allows us to gauge what matters to the chatty portion of our fan base. No more guessing. And, over time, forecast what folks are likely going to be doing when they may not be listening to us.
"NIELSEN's activity with TWITTER and now FACEBOOK and INSTAGRAM for TV. foretells an interesting future for those of us in radio."
MERGE is designed and written to help assist the radio and record industry in the social and digital space.