Scripps/Boise Radio Names Bob Rosenthal VP/GM
February 2, 2016 at 1:40 PM (PT)
BOB ROSENTHAL has been named Vice President/General Manager of the SCRIPPS BOISE radio operations, which include Triple A KRVB (94.9 THE RIVER), Classic Rock KJOT (ROCK 105.1), Alternative KQXR (100.3 THE X) and Adult HIts KTHI (107.1 K-HITS), starting his new role on FEBRUARY 2nd.
Commented SCRIPPS VP Radio STEVE WEXLER: “I’m thrilled to welcome BOB back to our company. His deep ties to the community and his knowledge of the market make him the perfect choice to lead our stations forward.”
ROSENTHAL previously served as VP/GM of the BOISE stations under JOURNAL BROADCAST GROUP, prior to the merger of JOURNAL and SCRIPPS last year. He was most recently GSM for CUMULUS MEDIA in BOISE.
Added ROSENTHAL: "I am honored to lead the BOISE radio team forward and re-join a broadcast group that shares the same core values that I do. I especially see the tremendous opportunities in working closely with our sister TV station, KIVI-TV to partner on projects that benefit our audiences, advertisers and the BOISE community.”
ROSENTHAL’s voice is also well-known in the BOISE market, as he has been the public address announcer at ALBERTSON STADIUM for BOISE STATE UNIVERSITY since 1985.