Bridge Ratings' Dave Van Dyke Offers More Thoughts On Podcast Streaming
February 2, 2016 at 1:26 PM (PT)
After last week's release of its "State of Podcasting" study (NET NEWS 1/25), BRIDGE RATINGS has a followup from President DAVE VAN DYKE, a blog post and podcast appearance that expounds on VAN DYKE's conclusion that the podcasting medium needs a better name and expansion into streaming.
In the blog post appearing at BRIDGE RATINGS' website, VAN DYKE writes that while appearing on SPREAKER LIVE with SPREAKER's ROB GREENLEE, and listening to GREENLEE make the case for the download model as opposed to streaming, he thought that streaming addresses the issue of varying use cases, with downloading useful when streaming is not available, such as on airplanes. But he countered that streaming "offers flexibility to podcasters" by giving listeners options to fit their use case requirements, and he added that the current distribution of "SERIAL" via both downloading and PANDORA streaming gives the producers more exposure to a new audience and more granular data about listeners using PANDORA to hear the show. The PANDORA offering, VAN DYKE also notes, gives listeners the ability to listen, stop when necessary, and pick up again at the same point, even on a different device or at a different location.
But VAN DYKE warns that "Podcasting is at a crossroads. Because there is no overriding governing podcasting organization like the NATIONAL ASSOCIATION OF BROADCASTERS, any transition to a streaming model will likely occur naturally with individual podcasters taking steps that they are comfortable with. Unfortunately, this approach will continue the slow growth of the industry." However, he continues to advocate that shows for whom streaming would offer a benefit move to add a streaming option for listeners.
Read the entire post here.