Westwood One Super Bowl Sounds Awards Go To Service King, Motel 6 For Radio Spots
February 8, 2016 at 1:35 PM (PT)
WESTWOOD ONE announced the winners of the third SUPER BOWL SOUND AWARDS, recognizing excellence in audio creativity and celebrating brand advertisers and radio creative.
Listeners were asked to vote on their favorite audio commercials airing during WESTWOOD ONE's SUPER BOWL 50 broadcast at www.thesoundawards.com. In addition, a NIELSEN study of 3,030 consumers was commisioned to rate all 45 commercials on a series of key attributes.
And the winners are …
SERVICE KING’s “Mission 2 Hire” ad was voted favorite SUPER BOWL commercial. The ad promotes the company's program dedicated to hiring 500 veterans at SERVICE KING locations around the country. Here is a link to hear the ad.
MOTEL 6 was rated the most likeable ad in the NIELSEN study. The brand’s “Designer Dogs” ad features long-time MOTEL 6 narrator TOM BODETT, who promotes the chain’s great rooms and low rates while poking fun at trendy dog breeds with silly names. Here is a link to hear the ad.
WESTWOOD ONE SVP Sports Sales & Marketing BRANDON BERMAN stated: “Audio builds brands and drives sales. We congratulate SERVICE KING and MOTEL 6 for their audio excellence.
“More than 28 million fans engage with WESTWOOD ONE’s SUPER BOWL coverage via on-air, digital, and social platforms. We created the SUPER BOWL SOUND AWARDS to encourage brands and their agencies to fashion memorable, breakthrough creative that resonates with listeners.”