KBDS/Bakersfield Becomes Rhythmic Top 40 'The Beat'
February 8, 2016 at 4:52 PM (PT)
RADIO CAMPESINA BAKERSFIELD, INC flipped KBDS/BAKERSFIELD, CA to Rhythmic/Top 40 “THE BEAT" on FEBRUARY 5th. Previously the station was simulcasting Regional Mexican sister KMYX (92.5 LA CAMPESINA).
“We are very excited to add this new fresh format to complement our network of eight Spanish-language radio stations (LA CAMPESINA)," GM/VP of Programming CESAR CHAVEZ said. "'The Beat' was designed specifically for BAKERSFIELD and we have already heard great comments from our listeners and our local advertising community."