This Week's Merge: Radio's Relevancy Is In Your Hands
February 10, 2016 at 4:01 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Experiencing live events today means partially paying attention to what’s happening while visually documenting and talking about it via social on our mobile devices."
- FACEBOOK captured 60 million people joining the SUPER BOWL conversation, creating 200 million posts, comments and ‘likes.’
- INSTAGRAM noted 3.7 million photos were shared with '#Superbowl.'
- SNAPCHAT hasn't released any SUPER BOWL 50 engagement numbers, but GATORADE, one of the many smart brands that used the app on Sunday, tweeted that they received 100 million+ views during the big game.
- NIELSEN SOCIAL’s TWITTER TV ratings report 3.8 million people composed 16.9 million tweets (up from 16.1 million last year).
LEWIS notes, "So how do we transfer that kind of passion the audience has for using social during live events and tie it back to our brands? Feel the vibe of your News Feeds and Trending Topics. Whatever is going on -- emulating fan behavior is the best way to blend in – in order to stand out."
MERGE is designed and written to help assist the radio and record industry in the social and digital space.