Digital Fan Optimization Site BandPage Acquired By YouTube
February 12, 2016 at 1:08 PM (PT)
BANDPAGE, a company that helps musicians digitally market themselves to their fan base, has been acquired by YOUTUBE, it was tweeted by its Chief Business Officer ROBERT KYNCL.
"Thrilled to welcome BANDPAGE to YOUTUBE. Together, we can do even more to empower artists & connect them w/fans."
Terms of the deal were not disclosed.
Working with exclusive data from streaming services like RHAPSODY and SPOTIFY, BANDPAGE CMO DOUG SCOTT used his experience in the video game industry to start analyzing how to segment and target music fans on platforms like those and STUBHUB.
Through a partnership with RHAPSODY targeting push notifications to peoples' phones, engagement was said to increase 50%.
BANDPAGE announced the deal via a blog on their site:
"BANDPAGE is dedicated to helping musicians build their careers by growing their fan bases and increasing their revenue on the largest digital music services in the world. By joining forces with the team at YOUTUBE, we can help artists reach their fans in more powerful ways than ever before.
"The team has a lot of things planned to help musicians succeed on the platform, and more broadly across the BADPAGE network.
Our collective goal remains the same: to grow an open network of digital music services, develop intelligent new tools for managing/distributing artist content and commerce, and create new revenue opportunities for all musicians, on YOUTUBE and beyond.
Ultimately, this is about our partnership with you, the musician. As always, we’d love to hear from you, so reach out to us at email@example.com with your thoughts.