Black Angus And Triton Digital To Offer Premium Audio Inventory
February 16, 2016 at 9:01 AM (PT)
BLACK ANGUS has partnered with TRITON DIGITAL to provide advertisers with access to premium audio inventory through TRITON's audio advertising network, which allows BLACK ANGUS customers to advertise across TRITON DIGITAL's network of digital audio partners, including NRJ INTERNATIONAL, amongst others.
"We are proud to be among the first independent trading desks to partner with TRITON DIGITAL and offer premium digital audio ad space to our clients," explained BLACK ANGUS CEO/Co-Founder DAN POSALSKI. "The programmatic landscape has greatly evolved in recent years. It's now time for Black Angus' expertise to translate onto new platforms."
"Audio is much more powerful than an image and a video on a mobile device. It accompanies the listener at all times, even when they aren't looking at their screen," added TRITON DIGITAL VP/Monetization and Partnerships ANDRÉ TALIERCIO. "The combined expertise of TRITON DIGITAL and BLACK ANGUS will enable advertisers to target their audiences more precisely on streaming radio, globally."