Nick Cannon, Radio Shack Team Up On NCREDIBLE Promotion
February 24, 2016 at 11:29 AM (PT)
RADIO SHACK and Chief Creative Officer NICK CANNON have launched NCREDIBLE, an exclusive line of products. The theme of the launch is "Turn Down the Violence, Turn Up the Sound" showcasing both youth empowerment and community.
The NCREDIBLE 1 BLUETOOTH headphones are the first release in the NCREDIBLE line and are rolling out in RADIO SHACK's more than 1,700 stores, dealers and online at www.RadioShack.com. Future NCREDIBLE exclusives will include an expansive headphone line, signature DJ and music creation products and additional learning products to advance and foster creativity.
CANNON, who became the chain's Chief Creative Officer last DECEMBER, commented: "We are launching NCREDIBLE today at RADIO SHACK's iconic neighborhood store in HARLEM with special guests, the HARLEM SCHOOL OF THE ARTS and LIFE CAMP representing NEW YORK youth against violence, exemplifying our dedication to youth empowerment and embracing the neighborhoods we serve. RADIO SHACK has been a part of my life since I was a child and I'm thrilled to be working with the company to help develop even stronger relationships within the communities that we serve."
Added RADIO SHACK Chief Marketing Officer MICHAEL TATELMAN: "The NCREDIBLE brand represents fun and empowerment, and offers uncompromising performance and features. The NCREDIBLE 1 BLUETOOTH headphones are a perfect addition to the RADIO SHACK assortment with awesome sound quality, high style and great value."
In addition to co-creating RADIO SHACK-exclusive NCREDIBLE products, CANNON will continue to help the company grow its educational and S.T.E.M. (science, technology, engineering and math) range as well as curating the in-store programming through music and events.