Simonson To Syndicate Targeted Magazines To Radio Stations
October 2, 2006 at 11:33 AM (PT)
GRAND RAPIDS-based SIMONSON MARKETING & ENTERTAINMENT (SME) has secured the rights from ON TARGET MEDIA to publish and syndicate the "AMERICAN COUNTRY" and "NEW CHRISTIAN MUSIC SPOTLIGHT" magazines on a market-exclusive basis to radio stations. The syndications are designed to assist a station in generating additional NTR by using a custom station magazine that is targeted to the station's demo and that includes advertising the station sells locally.
SME was formed earlier this year by veteran broadcaster BOB SIMONSON, who is also affiliated with AUDIENCE DEVELOPMENT GROUP and has an airshift at REGENT AC WLHT/GRAND RAPIDS. He worked for ON TARGET from 2003-2005 as a sales rep.