Roger Daltrey, Republic Records, First Citizens Bank Release Single To Benefit Teen Cancer America
February 26, 2016 at 12:01 PM (PT)
REPUBLIC RECORDS and FIRST CITIZENS BANK have teamed up with nonprofit TEEN CANCER AMERICA to release an exclusive iTUNES recording of ROGER DALTREY performing the 1980 classic “Let My Love Open The Door.”
APPLE, DALTREY and REPUBLIC RECORDS will donate their respective proceeds in the U.S. to TEEN CANCER AMERICA and its work to increase targeted care and specialized treatment facilities for teens and young adults with cancer. The single is available exclusively on iTUNES.
NORTH CAROLINA-based FIRST CITIZENS BANK announced a major sponsorship of TEEN CANCER AMERICA last NOVEMBER. As part of this effort, the bank asked DALTREY to record this new version of the classic PETE TOWNSHEND song to serve as the centerpiece of its initiative.
FIRST CITIZENS BANK Chairman/CEO FRANK HOLDING stated: “An important part of FIRST CITIZENS’ commitment to TEEN CANCER AMERICA is raising awareness of the organization and its mission. That theme — open the door — became the focus of our sponsorship and a way of explaining what the effort is about. It also serves as a rallying cry to inspire involvement by FIRST CITIZENS' associates, customers and communities. We’re thrilled that this version of the song is now available for this great cause.”
DALTREY’s version of “Let My Love Open The Door” is featured in television and radio commercials encouraging support of TEEN CANCER AMERICA. Both the song and television ad can be found at LetMyLoveOpenTheDoor.com.
Added DALTREY: “Whether by downloading this track or by other means, we hope people will open their hearts and open the door to assist TEEN CANCER AMERICA. The mission isn’t just to fight teen cancer, but to create facilities where teens and young adults can feel like they belong — to create spaces different from the spaces children and adults have. Together, with FIRST CITIZENS’ help, we can bridge this gap.”
DALTREY is a spokesman for and a driving force behind the organization, which he and TOWNSHEND helped found after more than a decade of working with the TEENAGE CANCER TRUST in the U.K.
Added TEEN CANCER AMERICA Exec. Dir. SIMON DAVIES: “Since the launch of the 'Let My Love Open The Door' initiative in NOVEMBER, we’ve had many requests for a download of the song that is featured in the FIRST CITIZENS commercial. We’re pleased that it’s now available to the public and delighted that proceeds will help open the door to even better care and futures for young people with cancer. Thanks go to FIRST CITIZENS for their extraordinary efforts to support and develop the concept for using this song and, of course, ROGER DALTREY and his tremendous enthusiasm for this project as a champion for our cause.”
TEEN CANCER AMERICA has partnered with more than 10 major cancer centers across the U.S. to build specialized, teen- and young adult-friendly inpatient and outpatient cancer care facilities and programs. Four TEEN CANCER AMERICA-branded facilities are up and running in the U.S. today.