Strategic Radio Solutions Changes Name To 'Reflect The Broadening Media Landscape'
February 29, 2016 at 4:03 AM (PT)
STRATEGIC RADIO SOLUTIONS has made a transition of their brand name to STRATEGIC SOLUTIONS RESEARCH. The company, often referred to as SRS and founded in 1998, specializes in market research, "to develop winning strategies as well as research and consulting to help in implementation of brand strategy to build consumer engagement and maximize ratings and revenue potential."
Pres./Founder KEVIN CASSIDY said, “We are excited about our rapid growth both in and outside of radio. Our new name reflects the work our team is doing across multiple media and entertainment channels and is part of the evolutionary process within the media landscape. As the audio, video and entertainment landscape continues to evolve, it is critical that as a strategic partner to leading media companies, we bring the tools that provide 360-degree solutions for multi-platform engagement. The name change is done to better reflect our own evolution to provide strategic insights for Digital, TV, and Entertainment to complement what is already offered in our RADIO SOLUTIONS’ platform of services."
EVP/Partner HAL ROOD added, “While our name has changed, one thing will never change -- our commitment to providing our clients with strategic clarity and actionable solutions so they can maximize the potential of their brand.”
STRATEGIC RADIO SOLUTIONS maintains offices in TACOMA, BOSTON and SUBURBAN PHILADELPHIA and is a strategic partner to industry renowned companies and leading media brands in the most competitive markets in the U.S. such as NEW YORK, LOS ANGELES as well as in 24 countries around the world.