All Access '10 Questions' Features Radio Vet Jason Kane
March 3, 2016 at 1:45 PM (PT)
“I don't think you can be in any sector of the entertainment business and not be affected by the rise of the millennials. This is well beyond musical taste. This is about generational waves. The millennials now make up the largest percentage of the US population. So, it's no different for the radio.”
That’s JASON KANE, Managing Dir./Entertainment & Market Research at the HOUSTON LIVESTOCK SHOW AND RODEO, commenting on the recent surge of 18-34 listeners for Country. As a former radio programmer and research strategist, KANE brings unique perspective to his position, which includes responsibility for booking talent at the annual HOUSTON LIVESTOCK SHOW AND RODEO, now underway through SUNDAY, MARCH 20th and expected to draw millions. KANE is the subject of this week’s ALL ACCESS 10 Questions feature; read the entire interview here.